Source: ASTA news release
Alexandria, VA — The Seed Innovation Protection Alliance (SIPA) is pleased to announce that Chris Reat will assume responsibilities as Executive Director effective 11/15/2025 to drive expanded business opportunities in the U.S. seed market. A 30-year veteran of the agriculture industry, Chris brings deep expertise in crop inputs, seed, biotechnology, intellectual property protection, and strategic partnerships.
“Chris strengthens our team with exceptional experience in securing intellectual property rights and fostering partnership engagement across the seed sector,” said ASTA President & CEO Andy LaVigne. “We are committed to delivering efficient, industry-led solutions that help SIPA members protect their investments and innovate with confidence.”
Chris holds a Bachelor of Science in Agriculture Development from Texas A&M University-College Station. His career spans sales leadership, account management, marketing, seed and trait stewardship, and team development. He and his wife, Becky, are proud parents of two sons: Cole, a 2020 graduate of the U.S. Air Force Academy and current fighter pilot instructor and Cade, a 2022 Texas A&M graduate now working in sales.
“I’m thrilled to bring my experience to SIPA’s members and board,” said Reat. “Together, we’ll develop innovative, principled solutions to meet the evolving needs of our industry. SIPA leads the way in promoting and protecting the value of seed innovation — and I’m honored to contribute.”
Current retiring Executive Director Eloy R. Corona will ensure a smooth transition to Chris over the next few months.
Founded in 1883, the American Seed Trade Association (ASTA) represents nearly 700 companies involved in seed production, plant breeding and related industries in North America. ASTA is the leading voice of action in all matters concerning the development, marketing and movement of seed, associated products and services throughout the world. The association’s broad membership offers varieties from alfalfa to zucchini and all production types including conventional, organic and biotech. ASTA promotes the development of better seed to produce better crops for a better quality of life.
