Source: Meyocks news release
WEST DES MOINES, Iowa – Meyocks, a leading branding and marketing agency, today unveiled a new proprietary artificial intelligence technology that improves the efficiency and accuracy of marketing concept creation. Developed by Meyocks’ strategy and digital delivery teams, Sam (Simulated Audience Mindset) is an AI-powered tool that assists agricultural marketers with testing and refining messaging by simulating actual farmer mindsets in real time.
“Sam ‘speaks’ with the voice of targeted audience segments,” says Kelly Ferguson, CEO and President of Meyocks. “They are in the room with us to pressure test and refine strategy, headlines, imagery, copy, ads and the myriads of other materials we create to support our clients. Sam shares authentic feedback, without bias or apprehension, on which concepts resonate, which don’t and how to enhance them from the perspectives of real audience members.”
Engineered using public domain data of target audience segments from government, university, and other sources as well as proprietary and client-specific data, Sam models the psychographic profiles of today’s ag producers and rural audiences. The AI tool reflects the realities of agriculture, from input costs and commodity cycles to crop insurance and operational diversity across age groups and regions.
Key features of Sam include:
Instant feedback: Provides quick, targeted feedback on strategy, tone and creative concepts.
Cost and time savings: Reduces risk and saves time by testing ideas before production or placement.
Ag-specific insights: Offers a tailored understanding of farm operations, business pressures and market cycles.
Brand-level customization: Configured to reflect each client’s unique voice and audience segments.
“Sam is not another generic AI tool,” says Ferguson. “It is customized to ‘speak’ with the authority of profit-focused farmers in the Corn Belt, young and beginning ranchers in the High Plains, frugal dairy producers in the Mid-Atlantic or any other audience we want them to be, to provide the unvarnished input we would expect from people in actual creative testing.”
Devised for marketers who need to move fast without sacrificing relevance, Sam helps bring confidence to the creative process and ensures messages resonate with producers.
Beyond Agriculture
As part of its long-term strategy, Meyocks is scaling its AI technology to also address challenges in the food and health sectors. The expansion is building upon the same foundation as Sam, which improves over time through real-world use, feedback loops and ever-growing data sources.
About Meyocksโฏโฏ
Meyocks is a branding, marketing and public relations agency that has been shaping marketplace meaning forโฏfood,โฏagriculture,โฏhealthโฏandโฏmentorโฏbrands across the globe since 1984. Meyocks is a member of AMIN Worldwide, a global network of more than 50 independent marketing agencies.โฏโฏ
