Source: Farm Journal news release
Kansas City, Mo., – Farm Journal has announced that Drovers was recently named as the official media partner of Episodes are now available on Farm Journal TV, Farm Journal’s YouTube channel and Farm Journal NOW with new episodes dropping biweekly starting June 17.
Connecting people and ideas while shaping the future of the cattle industry, “The Future of Beef Show” is a video podcast hosted by Jim Johnson of “Brands and Barbed Wire” along with Ian Wheal, CEO and founder of Breedr, and Jessica Sperber, University of Nebraska feedlot specialist. Together with an inspiring lineup of guests, they share stories from the forefront of modern beef production and show how technology and data can make all the difference while staying true to the values that define the beef industry.
“Partnering with Drovers brings our shared vision for the future of American beef to the largest stage,” Wheal said. “Their deep trust with producers and commitment to progress make them the perfect media partner for ‘The Future of Beef Show.’ Together, we can amplify the smartest ideas, most practical tools and progressive voices shaping the next generation of cattle production, ultimately helping more ranchers turn data into decisions and decisions into dollars.”
Backed by Farm Journal’s tradition and massive reach throughout agriculture audiences, Drovers’ robust digital, print and broadcast footprint provides the beef industry with news, analysis and insights. Established in 1873 as the Chicago Daily Drovers Journal, it is recognized as the nation’s oldest livestock publication and media brand.
“What excites me most about this partnership is the chance to reach more cattle producers who care deeply about doing things better — for their animals, their land and their bottom line,” Johnson said. “Drovers gives us a bigger megaphone to share real-world stories and tools that can help every operation thrive.”
Drovers’ comprehensive coverage of the beef industry includes market trends, production practices, health and nutrition, technology and policy developments. Drovers’ mission is to help ensure a thriving and efficient beef industry for generations to come.
Episodes currently available on Farm Journal’s video platforms include:
Episode 1: A New Era of Connected Beef
Lamar Steiger, co-owner of the 808 Ranch and Ranch to Retail, shares his insights on where the industry is headed and what it means for producers.
Episode 2: Individual Animal Management – Beating the Bell Curve
John Schroeder, general manager of Darr Feedlot in Cozad, Neb., shares his insights on optimizing a cow herd beyond the averages.
Episode 3: Genetics – The Foundation for Consistent, High-Quality Beef
Troy Marshall, American Angus Association director of commercial industry relations, explores how genetics can help producers make smarter breeding decisions and maximize herd potential.
Episode 4: Genomics – Unlocking the Potential of Your Herd
Nick Jorgensen, CEO of Jorgensen Land & Cattle, discusses how genetic selection drives profitability and consistency in beef production.
Episode 5: Succession with Alan Hojer
Alan Hojer, a long-time ranch succession expert who has helped hundreds of families tackle one of the toughest transitions in agriculture, passing the ranch to the next generation, shares hard-earned insights on why so many ranchers avoid planning, what gets in the way of productive conversations and how to turn tension into trust at the kitchen table.
Learn more about The Future of Beef show at FutureofBeef.com.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. The company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences and tradeshows; nationally broadcast television and radio programs; and an array of data-driven, paid information products. Farm Journal owns the online equipment marketplace, Machinery Pete LLC. Trust In Food is a Farm Journal initiative dedicated to accelerating the adoption of conservation practices and regenerative agriculture in ways that work for producers and enhance connection to consumers. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.
About Breedr
Breedr is the ag tech company pioneering a new era of connected, data-driven beef production. Breedr’s innovative platform tracks individual cattle through each stage of the production cycle – from genetics and embryo through to finishing and carcass quality – empowering producers with the knowledge they need to rapidly improve herd genetics, health, consistency, and profitability. In partnership with a growing network of progressive producers, packers & retailers, Breedr is building the beef supply-chains of the future.
Learn more at www.breedr.co
