SIIA Media reports:

Rural Traction Network and 40 Seasons Media have been named as Select Collaborators with Verdelis Investments | ProAgInvest LLC Investments, a venture and growth equity management firm focused on investments in agricultural technology.

“We’re excited for this,” Joe Monahan, president of Rural Traction Network, told SIIA Media Alert. “Their commitment to advancing meaningful agricultural technology companies aligns perfectly with our mission to help innovative ag companies connect more effectively with the growers and other agricultural stakeholders they serve.”

Added Jim Sulecki, lead and founder of 40 Seasons Media: “During and since my and Joe’s many years at Meister Media, we’ve championed the advancement of agricultural technology. We’re excited and proud to leverage our media and communications experience to help Verdelis Investments and ag-tech startups reach their full potential.”

Monahan spent 34 years at Meister Media. Sulecki, who is also serving as a strategic communications adviser for Verdelis, spent almost 33 years at Meister.

The moves are part of a major ag-tech commitment by Verdelis. Earlier in July, the firm added two key partners to its growing stable of ag-tech experts: MH Kim, founder, EcoFine Co. Ltd., and the DC Legislative & Regulatory Services (DCLRS).

“Ag-tech investment is a complex process with many technical and regulatory considerations,” Bob Trogele, CEO of Verdelis Investments, said at the time. “MH and the group at DCLRS bring considerable expertise in their respective areas which further enhance the deep expertise we now have onboard at Verdelis Investments.”

By | Published On: July 25, 2025 | Categories: Agrimarketing | Comments Off on Two Ag-Industry Startups Partner With Growth Equity Firm Verdelis |

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